To lead in developing, registering, producing, and marketing generic pharmaceutical products, differentiated generics, and value-added medicine, and to be the preferred licenser and technology transfer partner for pharmaceutical companies in the MENA region, mainly in Jordan and Saudi Arabia.

• To provide the healthcare sector with innovative health products and solutions.
• To add value to other pharmaceutical companies in the region and Europe through licensing medicinal products and technologies.
• To provide high-quality analytical services through our ISO 17025, 2005 qualified laboratories to the pharmaceutical and cosmetic industry.