To lead in developing, registering, producing, and marketing generic pharmaceutical products, differentiated generics, and value-added medicine, and to be the preferred licenser and technology transfer partner for pharmaceutical companies in the MENA region, mainly in Jordan and Saudi Arabia.o lead in developing, registering, producing, and marketing generic pharmaceutical products, differentiated generics, and value-added medicine, and to be the preferred licenser and technology transfer partner for pharmaceutical companies in the MENA region, mainly in Jordan and Saudi Arabia.